Via Twitter, I found an interesting idea loosely based on Japanese Haiku, a form of poetry.Instead of a pattern of 5-7-5 syllables, Matt Holman suggests a pattern of 5-7-5 words arranged in three lines to create a tightly-focused ‘elevator pitch’.
To develop the pitch, Matt suggests answering these three questions:
1.Who do I help? (5 words)
2.What do I do for them? (7 words)
3.Why do they need me? (5 words)
Intrigued by the idea, I thought I’d give it a try.The first line was the easiest, ‘I help individuals and families’.The second line eluded me for a day or so as I tried various words and phrases.Nothing seemed quite right.
So I skipped ahead to the third line.Our firm’s tag line, ‘Knowledge, Compassion, Peace of Mind’ provided the necessary inspiration, ‘Giving everyone peace of mind’.
Through trial-and-error and having patience (not my strong suit!) while the idea percolated, I eventually came up with a seven-word summary of the services I provide, namely, develop, implement, and administer comprehensive estate plans.
I’m pleased with the result which, I think, summarizes very well the ‘who, what, and why’ of my law practice:
I help individuals and families
Develop, implement, and administer comprehensive estate plans
Giving everyone peace of mind.
Give it a try and let me know what you come up with.Thanks to Matt for a neat and novel idea.And thanks to @danpinnington for the tweet.
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Blog posts pre-dated December 1, 2015 were originally published under Neff Law Office Professional Corporation.
